The Buick Century is a full size performance vehicle that General Motors has introduced to the market on three separate occasions. The first time was from 1936 through 1942, the second time was 1954 through 1958 and the third and longest run for the Century was from 1973 throu 2005. However for the third time, Buick scaled the vehicle size back some and it was marketed as a midsize car for that run.
The first Century’s were full size four door sedans that came with a 320 cu in engine that produce 120 horsepower.
Buick was working with switching out some of the components of its Luxury models in 1935. Buick had three cars that were involved with this, the Buick Series to cars were changed to the Special, the series 80 cars became the Roadmaster and the series 90, which was the largest and most luxurious became the Limited. The series 60 was replaced by the Century. This involved shortening the wheel base of the Buick Special and adding the most powerful of Buick’s eigh cylinder engines. These were the fastest Buick’s out there and could go up to 95 miles per hour.Although it was fast, it did poorly in sales and was discontinued in 1942
The next time Buick would bring the Century back would be in 1954. This time it would be available in several body styles. These included a four door sedan, a tow door coupe, a tow door convertible and a four door hardtop station wagon. Buick stuck with the earlier plan of using a smaller lighter body with the largest and most powerful of its engines, the 322 cu in V8. This powerful light weight car could fly and prompted the California Highway Patrol to place a large fleet order for the two door sedan Century. This body style was only available as fleet vehicle. In 1959, although not officially discontinued the Buick Century was renamed the Invicta.
After a lengthy hiatus, Buick once again brought the Century name back. The Century became the anchor for the Buick line up and continued in this pivotal position until it was once again retired after an unprecedented run of 33 years.