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Introduced in 1955, the Ford Thunderbird was built by Ford Motor Company. Despite its look and feel, Ford never marketed the Thunderbird as a sports car. Instead Ford used the car to create a new vehicle segment entitled the Personal Luxury Car segment. The first car was shown at the Detroit Auto Show in 1954. The first production car available to the public had a 292 cu in Y block V8 engine. It was popular from the outset and over 3,500 cars were sold in just the first weeks.